There's now less then one year to the staging of the FIFA World Cup in South Africa. While many have commented on the lack of excitment about the event from a marketing perspective, what is more concerning is the lack of information about the many different intiatives that will be at the heart of generating much needed revenue for the country. There's no news about companies that have been appointed as vendors to provide services in and around the stadia. I remember in the period leading up to the Cricket World Cup there was a lots of infomation about business opportunities that the Cricket World Cup would offer and how ordinary South Africans could be part of accessing such opportunities. If the 2010 FIFA World Cup is going to be a World Cup by Africans, ordinary citizens must feel that there are real opportunities for them and that not just those close to the action stand to benefit. The LOC needs to and for it's own credibility the LOC must clarify it's strategy regarding the advancement of local entrepreneurs.
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