I must say that having had the opportunity to visit Germany in February of 2006, just five months before the start of the 2006 event in that country, I'm rather disappointed at the low levels of interest which both the sponsors and FIFA
have generated around the even in South Africa. However, the real measure of the World Cup will be the number of tickets sold and the television audience figures attained both in South Africa and around the world. I have no doubt in my mind that despite the low levels of hype and media activity, FIFA will make a profit from this event and soccer fans will come to SA in large numbers to the benefit of our economy. The jury is still out as to the number of foreign visitors who will enter our shores, with the initial figure of 450,000 having been revised down to around 350,000 visitors.
have generated around the even in South Africa. However, the real measure of the World Cup will be the number of tickets sold and the television audience figures attained both in South Africa and around the world. I have no doubt in my mind that despite the low levels of hype and media activity, FIFA will make a profit from this event and soccer fans will come to SA in large numbers to the benefit of our economy. The jury is still out as to the number of foreign visitors who will enter our shores, with the initial figure of 450,000 having been revised down to around 350,000 visitors. 
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