It's a picture like this, which I took while in Cape Town at the V&A Waterfront which reminds one of the FIFA World Cup that was. What an event! By all accounts, South Africa will repeat the benefits of this sporting spectacle for many many years to come. The tourism statistical figures clearly show that the hospitality industry certainly reaped rewards during the Jun/Jul period of the World Cup. In the long term, those involved in selling South Africa as a tourism destination of choice, hope that the World Cup will have exposed the country to a much broader travelling audience to help grow foreign travel to our shores. To date, South Africa has managed to attract just below 10 million international visitors on an annual basis. Given the World Cup, estimates are that the 10 million magical barrier will be broken in 2010. But will this growth in foreign visitors be sustainable beyond 2010?
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